BEGIN:VCALENDAR
VERSION:2.0
X-WR-CALNAME:gcaconference2026
X-WR-CALDESC:Event Calendar
METHOD:PUBLISH
CALSCALE:GREGORIAN
PRODID:-//Sched.com GCA Conference 2026//EN
X-WR-TIMEZONE:UTC
BEGIN:VEVENT
DTSTAMP:20260520T215824Z
DTSTART:20260817T143000Z
DTEND:20260817T200000Z
SUMMARY:Registration Open
DESCRIPTION:
CATEGORIES:REGISTRATION
LOCATION:Medallion Foyer\, The Seelbach Hilton Louisville
SEQUENCE:0
UID:77398ffc8fa805c464d26124f84c090d
URL:http://gcaconference2026.sched.com/event/77398ffc8fa805c464d26124f84c090d
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260520T215824Z
DTSTART:20260817T173000Z
DTEND:20260817T180000Z
SUMMARY:First Time Attendee MeetUp
DESCRIPTION:
CATEGORIES:NETWORKING
LOCATION:TBD\, The Seelbach Hilton Louisville
SEQUENCE:0
UID:c333b16cc1c25a529bf308ebc5eaa873
URL:http://gcaconference2026.sched.com/event/c333b16cc1c25a529bf308ebc5eaa873
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260520T215824Z
DTSTART:20260817T180000Z
DTEND:20260817T190000Z
SUMMARY:Going FourWords with Your Creativity™ & Opening Remarks
DESCRIPTION:The Going FourWords with Your Creativity™ Framework is a science-backed tool built around four words — Revive\, Realize\, Refine\, and Release. These four words help professionals regain and maintain energy\, confidence\, and joy in their career and life.
CATEGORIES:GENERAL SESSION
LOCATION:Medallion ABCD\, The Seelbach Hilton Louisville
SEQUENCE:0
UID:779b9ee2c17b517bb847384a6ce55d3c
URL:http://gcaconference2026.sched.com/event/779b9ee2c17b517bb847384a6ce55d3c
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260520T215824Z
DTSTART:20260817T190000Z
DTEND:20260817T203000Z
SUMMARY:A Data Dive into Current and Future Market Trends
DESCRIPTION:Join Erica Kirkland\, the publisher and editor of Giftbeat\, as she guides an open discussion on current and future trends impacting the greeting card industry. Look forward to a deep dive into the present market along with predictions of the future of this category among independent gift retailers. Attendees will have the chance to ask Erica any question they would like regarding Giftbeat\, current market trends and future predictions!
CATEGORIES:GENERAL SESSION
LOCATION:Medallion ABCD\, The Seelbach Hilton Louisville
SEQUENCE:0
UID:b9a48d4a0158a8f69aa63b0e051a6aa7
URL:http://gcaconference2026.sched.com/event/b9a48d4a0158a8f69aa63b0e051a6aa7
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260520T215824Z
DTSTART:20260817T223000Z
DTEND:20260818T020000Z
SUMMARY:Louie Award Dinner & Winner Ceremony
DESCRIPTION:Join the Louie Committee as we announce and celebrate the winners of this year's Louie Awards! Dress your best\, grab a drink\, and have some fun with fellow paper people.
CATEGORIES:MEAL
LOCATION:Medallion ABCD\, The Seelbach Hilton Louisville
SEQUENCE:0
UID:0ae9433109703497d148bb8ff4b588e5
URL:http://gcaconference2026.sched.com/event/0ae9433109703497d148bb8ff4b588e5
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260520T215824Z
DTSTART:20260818T120000Z
DTEND:20260818T123000Z
SUMMARY:Breakfast
DESCRIPTION:
CATEGORIES:MEAL
LOCATION:Medallion Foyer\, The Seelbach Hilton Louisville
SEQUENCE:0
UID:8a85c3957a3385685d9d67db03815458
URL:http://gcaconference2026.sched.com/event/8a85c3957a3385685d9d67db03815458
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260520T215824Z
DTSTART:20260818T123000Z
DTEND:20260818T133000Z
SUMMARY:Retail Insights and Trends in the Greeting Card Market with Faire
DESCRIPTION:Session information TBD
CATEGORIES:GENERAL SESSION
LOCATION:Medallion ABCD\, The Seelbach Hilton Louisville
SEQUENCE:0
UID:0bbed7f54ab7fef515f2eb13bc706381
URL:http://gcaconference2026.sched.com/event/0bbed7f54ab7fef515f2eb13bc706381
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260520T215824Z
DTSTART:20260818T133000Z
DTEND:20260818T134500Z
SUMMARY:Break
DESCRIPTION:
CATEGORIES:BREAK
LOCATION:Medallion Foyer\, The Seelbach Hilton Louisville
SEQUENCE:0
UID:d7e1422b4b70730d45cfbabd010459c7
URL:http://gcaconference2026.sched.com/event/d7e1422b4b70730d45cfbabd010459c7
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260520T215824Z
DTSTART:20260818T134500Z
DTEND:20260818T151500Z
SUMMARY:Associate Speed Networking
DESCRIPTION:Join our supplier members as they share their products and services and how they can help you.
CATEGORIES:GENERAL SESSION
LOCATION:Medallion ABCD\, The Seelbach Hilton Louisville
SEQUENCE:0
UID:a2c8211e0b01a1c5ad8a09ed48d73c45
URL:http://gcaconference2026.sched.com/event/a2c8211e0b01a1c5ad8a09ed48d73c45
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260520T215824Z
DTSTART:20260818T151500Z
DTEND:20260818T153000Z
SUMMARY:Break
DESCRIPTION:
CATEGORIES:BREAK
LOCATION:Medallion Foyer\, The Seelbach Hilton Louisville
SEQUENCE:0
UID:91fa04334c060bd7905f2a9dfc8946c9
URL:http://gcaconference2026.sched.com/event/91fa04334c060bd7905f2a9dfc8946c9
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260520T215824Z
DTSTART:20260818T153000Z
DTEND:20260818T161500Z
SUMMARY:Breakout Session 1: Making the Most of Tradeshow Investment
DESCRIPTION:Session information TBD
CATEGORIES:BREAKOUT SESSION
LOCATION:Mezzanine ABC\, The Seelbach Hilton Louisville
SEQUENCE:0
UID:9899d175b83178e3290fd6d1d3932403
URL:http://gcaconference2026.sched.com/event/9899d175b83178e3290fd6d1d3932403
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260520T215824Z
DTSTART:20260818T153000Z
DTEND:20260818T161500Z
SUMMARY:Breakout Session 2: Sales Reps
DESCRIPTION:Session information TBD
CATEGORIES:BREAKOUT SESSION
LOCATION:Mezzanine D\, The Seelbach Hilton Louisville
SEQUENCE:0
UID:3aab939c2678e896b504f736b4bd831e
URL:http://gcaconference2026.sched.com/event/3aab939c2678e896b504f736b4bd831e
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260520T215824Z
DTSTART:20260818T161500Z
DTEND:20260818T161500Z
SUMMARY:End of Mini Conference
DESCRIPTION:
CATEGORIES:BREAK
LOCATION:TBA\, The Seelbach Hilton Louisville
SEQUENCE:0
UID:ec59abc03524ee74a69e885049f4147f
URL:http://gcaconference2026.sched.com/event/ec59abc03524ee74a69e885049f4147f
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260520T215824Z
DTSTART:20260818T161500Z
DTEND:20260818T174500Z
SUMMARY:Lunch and Annual Business Meeting
DESCRIPTION:Join Mary Beth Sibert\, President of GCA\, for an overview on the last year and updates on GCA.
CATEGORIES:MEAL
LOCATION:Medallion ABCD\, The Seelbach Hilton Louisville
SEQUENCE:0
UID:e466e5da82c7461af5426fee253089f9
URL:http://gcaconference2026.sched.com/event/e466e5da82c7461af5426fee253089f9
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260520T215824Z
DTSTART:20260818T174500Z
DTEND:20260818T180000Z
SUMMARY:Break
DESCRIPTION:
CATEGORIES:BREAK
LOCATION:Medallion Foyer\, The Seelbach Hilton Louisville
SEQUENCE:0
UID:cd41deb1f5cb063aafbd6776497de5be
URL:http://gcaconference2026.sched.com/event/cd41deb1f5cb063aafbd6776497de5be
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260520T215824Z
DTSTART:20260818T180000Z
DTEND:20260818T190000Z
SUMMARY:Retailer Panel
DESCRIPTION:
CATEGORIES:GENERAL SESSION
LOCATION:Medallion ABCD\, The Seelbach Hilton Louisville
SEQUENCE:0
UID:571203629a49238014f1e3a351f9a5ca
URL:http://gcaconference2026.sched.com/event/571203629a49238014f1e3a351f9a5ca
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260520T215824Z
DTSTART:20260818T190000Z
DTEND:20260818T191500Z
SUMMARY:Break
DESCRIPTION:
CATEGORIES:BREAK
LOCATION:Medallion Foyer\, The Seelbach Hilton Louisville
SEQUENCE:0
UID:0d3b26af8d18ba24124909f59c049ebf
URL:http://gcaconference2026.sched.com/event/0d3b26af8d18ba24124909f59c049ebf
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260520T215824Z
DTSTART:20260818T191500Z
DTEND:20260818T200000Z
SUMMARY:Breakout Session 1: Faire
DESCRIPTION:Session information TBD
CATEGORIES:BREAKOUT SESSION
LOCATION:Mezzanine ABC\, The Seelbach Hilton Louisville
SEQUENCE:0
UID:3cc2c17f8dc0501c422568c7329ec532
URL:http://gcaconference2026.sched.com/event/3cc2c17f8dc0501c422568c7329ec532
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260520T215824Z
DTSTART:20260818T191500Z
DTEND:20260818T200000Z
SUMMARY:Breakout Session 2: Faire
DESCRIPTION:Session information TBD
CATEGORIES:BREAKOUT SESSION
LOCATION:Mezzanine D\, The Seelbach Hilton Louisville
SEQUENCE:0
UID:59b61f1b983e21839275bd156137e300
URL:http://gcaconference2026.sched.com/event/59b61f1b983e21839275bd156137e300
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260520T215824Z
DTSTART:20260818T200000Z
DTEND:20260818T201500Z
SUMMARY:Break
DESCRIPTION:
CATEGORIES:BREAK
LOCATION:Medallion Foyer\, The Seelbach Hilton Louisville
SEQUENCE:0
UID:732e1c0cc47a813a54dc97b3b00dd939
URL:http://gcaconference2026.sched.com/event/732e1c0cc47a813a54dc97b3b00dd939
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260520T215824Z
DTSTART:20260818T201500Z
DTEND:20260818T210000Z
SUMMARY:Building a Scroll-Stopping Brand: Launching and Growing on Social Media
DESCRIPTION:In a crowded digital world\, attention is the most valuable currency. This session breaks down what it actually takes to build a brand people stop for\, engage with\, and remember on social media.Through real-world examples and actionable insights\, this session will provide practical strategies for launching\, growing\, and evolving a social media presence that not only captures attention — but keeps it.Whether you’re building a brand from scratch or refining an existing strategy\, you’ll leave with ideas you can immediately apply to create content that resonates and stands out.\n\nThis session will be lead by American Greetings.
CATEGORIES:GENERAL SESSION
LOCATION:Medallion ABCD\, The Seelbach Hilton Louisville
SEQUENCE:0
UID:68da47496a5599ae640d9cc017ba38dd
URL:http://gcaconference2026.sched.com/event/68da47496a5599ae640d9cc017ba38dd
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260520T215824Z
DTSTART:20260818T223000Z
DTEND:20260819T003000Z
SUMMARY:Dine Around Dinners
DESCRIPTION:You'll be assigned a random dinner group at various restaurants throughout the Louisville area.
CATEGORIES:MEAL
LOCATION:TBD\, The Seelbach Hilton Louisville
SEQUENCE:0
UID:4a4c6ed0f892b8ca13f7d18555adc839
URL:http://gcaconference2026.sched.com/event/4a4c6ed0f892b8ca13f7d18555adc839
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260520T215824Z
DTSTART:20260819T120000Z
DTEND:20260819T123000Z
SUMMARY:Breakfast
DESCRIPTION:
CATEGORIES:MEAL
LOCATION:Medallion Foyer\, The Seelbach Hilton Louisville
SEQUENCE:0
UID:c045a50cb1ccf8160df36b9339507ae0
URL:http://gcaconference2026.sched.com/event/c045a50cb1ccf8160df36b9339507ae0
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260520T215824Z
DTSTART:20260819T123000Z
DTEND:20260819T133000Z
SUMMARY:General Session
DESCRIPTION:Session information TBD
CATEGORIES:GENERAL SESSION
LOCATION:Medallion ABCD\, The Seelbach Hilton Louisville
SEQUENCE:0
UID:cf53fe6ac769ea7b6e3e634d735cbe43
URL:http://gcaconference2026.sched.com/event/cf53fe6ac769ea7b6e3e634d735cbe43
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260520T215824Z
DTSTART:20260819T133000Z
DTEND:20260819T134500Z
SUMMARY:Break
DESCRIPTION:
CATEGORIES:BREAK
LOCATION:Medallion Foyer\, The Seelbach Hilton Louisville
SEQUENCE:0
UID:ad5a9f53da7f89ff33f52605ef83d9d4
URL:http://gcaconference2026.sched.com/event/ad5a9f53da7f89ff33f52605ef83d9d4
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260520T215824Z
DTSTART:20260819T134500Z
DTEND:20260819T143000Z
SUMMARY:Breakout Session 1: Social Media and Email Marketing
DESCRIPTION:Session information TBD
CATEGORIES:BREAKOUT SESSION
LOCATION:Mezzanine ABC\, The Seelbach Hilton Louisville
SEQUENCE:0
UID:566dd54f90214b2f9d27eaba517b1c5f
URL:http://gcaconference2026.sched.com/event/566dd54f90214b2f9d27eaba517b1c5f
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260520T215824Z
DTSTART:20260819T134500Z
DTEND:20260819T143000Z
SUMMARY:Breakout Session 2:
DESCRIPTION:Session information TBD
CATEGORIES:BREAKOUT SESSION
LOCATION:Mezzanine D\, The Seelbach Hilton Louisville
SEQUENCE:0
UID:292663a43def41b47333252add8daa95
URL:http://gcaconference2026.sched.com/event/292663a43def41b47333252add8daa95
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260520T215824Z
DTSTART:20260819T143000Z
DTEND:20260819T144500Z
SUMMARY:Break
DESCRIPTION:
CATEGORIES:BREAK
LOCATION:Medallion Foyer\, The Seelbach Hilton Louisville
SEQUENCE:0
UID:a1e16edd9bc6cbe190cb1223e6ca4fcd
URL:http://gcaconference2026.sched.com/event/a1e16edd9bc6cbe190cb1223e6ca4fcd
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260520T215824Z
DTSTART:20260819T144500Z
DTEND:20260819T153000Z
SUMMARY:Breakout Session 1: Ask the Expert Tables
DESCRIPTION:Session information TBD
CATEGORIES:BREAKOUT SESSION
LOCATION:Mezzanine ABC\, The Seelbach Hilton Louisville
SEQUENCE:0
UID:51852af6d7a6f03d17744658eff8e4dd
URL:http://gcaconference2026.sched.com/event/51852af6d7a6f03d17744658eff8e4dd
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260520T215824Z
DTSTART:20260819T144500Z
DTEND:20260819T153000Z
SUMMARY:Breakout Session 2:
DESCRIPTION:Session information TBD
CATEGORIES:BREAKOUT SESSION
LOCATION:Mezzanine D\, The Seelbach Hilton Louisville
SEQUENCE:0
UID:db507977d7a09838f9e851ed0e35e6d8
URL:http://gcaconference2026.sched.com/event/db507977d7a09838f9e851ed0e35e6d8
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260520T215824Z
DTSTART:20260819T153000Z
DTEND:20260819T154500Z
SUMMARY:Break
DESCRIPTION:
CATEGORIES:BREAK
LOCATION:Medallion Foyer\, The Seelbach Hilton Louisville
SEQUENCE:0
UID:ceb6fa4ae832c8752af8c01d2fede208
URL:http://gcaconference2026.sched.com/event/ceb6fa4ae832c8752af8c01d2fede208
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260520T215824Z
DTSTART:20260819T154500Z
DTEND:20260819T170000Z
SUMMARY:Lunch and Closing Keynote
DESCRIPTION:Session information TBD
CATEGORIES:GENERAL SESSION
LOCATION:Medallion ABCD\, The Seelbach Hilton Louisville
SEQUENCE:0
UID:cdfe20647591411c651b90dfa1c63a1d
URL:http://gcaconference2026.sched.com/event/cdfe20647591411c651b90dfa1c63a1d
END:VEVENT
END:VCALENDAR