Trade shows are a significant investment of time, money, and energy... but the real return comes from what happens before, during, and after the event. In this session, you'll learn practical strategies for attracting the right buyers, displaying products, creating meaningful connections, and following up effectively. We'll cover ways to maximize every aspect of your show experience, regardless of booth size or budget. Kate and Lindsay will also share some of their best hacks (and biggest flops) learned from exhibiting at over 50 trade shows combined. Leave with actionable ideas you can implement at your very next market!
