Name: Breakout Session 2: Who Will Sell Greeting Cards Tomorrow?
Start: 2026-08-18T11:30:00-0400
End: 2026-08-18T12:15:00-0400

Breakout Session 2: Who Will Sell Greeting Cards Tomorrow?

Tuesday August 18, 2026 11:30am - 12:15pm EDT

Mezzanine CD

The greeting card industry relies on sales reps to drive growth, but finding the next generation of talent is becoming increasingly challenging. This panel will examine what's changing, what's working, and how publishers and sales organizations can adapt. From recruiting and compensation to hybrid roles and evolving expectations, attendees will gain practical insights for building a stronger, more sustainable sales network.

Speakers

Tom Shoaf

Founder, Biely & Shoaf

Brad Woods

Maginating

Maginating champions childlikeness to empower others to embrace and express their innate childlike qualities. We endeavor to advocate for qualities like joy, innocence, make-believe, whimsy, kindness, and a dash of silliness, and have been pursuing this goal since 2008 with award-winning... Read More →

Lisa Engler

Avanti Press

Lisa Engler is Vice President of Product Planning & Partnerships at Avanti Press in Detroit, Michigan. After more than 34 years in the greeting card industry, she still loves the people, the creativity, and the relationships that make it so special. She proudly served as the 2025... Read More →

Vanessa Harnik

Notes & Queries

Tuesday August 18, 2026 11:30am - 12:15pm EDT
Mezzanine CD

Breakout Session, Mini Conference

GCA Greeting Card Conference 2026

Tom Shoaf

Brad Woods

Lisa Engler

Vanessa Harnik

Get help with the event

GCA Greeting Card Conference 2026

Tom Shoaf

Brad Woods

Lisa Engler

Vanessa Harnik

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