Name: Building a Scroll-Stopping Brand: Launching and Growing on Social Media
Start: 2026-08-18T16:15:00-0400
End: 2026-08-18T17:00:00-0400

Building a Scroll-Stopping Brand: Launching and Growing on Social Media

Tuesday August 18, 2026 4:15pm - 5:00pm EDT

Medallion ABCD

In a crowded digital world, attention is the most valuable currency. This session breaks down what it actually takes to build a brand people stop for, engage with, and remember on social media.

Through real-world examples and actionable insights, this session will provide practical strategies for launching, growing, and evolving a social media presence that not only captures attention — but keeps it.

Whether you’re building a brand from scratch or refining an existing strategy, you’ll leave with ideas you can immediately apply to create content that resonates and stands out.

This session will be lead by American Greetings.

Speakers

Adriana Tescut

Director Brand Marketing, American Greetings & Papyrus

Adriana is a brand marketing and social media leader with over a decade of experience spanning data, strategy, and storytelling. She has spent the past 11 years at American Greetings, where she has evolved from a foundation in business intelligence into leading brand and social marketing... Read More →

Victoria Pacino

Manager Social Media & Content Strategy, American Greetings

Victoria Pacino is the Manager of Social Media and Content Strategy at American Greetings, where she works across both the American Greetings and Papyrus brands. With 12 years of experience in brand management, she specializes in building engaging digital campaigns and driving brand... Read More →

Tuesday August 18, 2026 4:15pm - 5:00pm EDT
Medallion ABCD

General Session, Full Conference

GCA Conference 2026

Adriana Tescut

Victoria Pacino

Get help with the event

GCA Conference 2026

Adriana Tescut

Victoria Pacino

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