Name: Breakout Session 2: Social Media; Connecting with Authenticity
Start: 2026-08-19T09:45:00-0400
End: 2026-08-19T10:30:00-0400

Breakout Session 2: Social Media; Connecting with Authenticity

Wednesday August 19, 2026 9:45am - 10:30am EDT

Mezzanine CD

Mary Beth Sibert will facilitate this break out session as a follow up to American Greetings Presentation, “Building a scroll-stopping Brand; Launching & Growing on social media. Companies of all sizes will benefit.
Join Adriana Tescut and Victoria Pacino along with Vicky Barone Founder/Creative Director Barone & Co, for an engaging conversation on connecting with your consumers in an authentic and inspiring way. You’ll hear practical ideas, lessons learned, best practices.

We’ll keep it casual and will save time for questions.

Speakers

Victoria Pacino

Manager Social Media & Content Strategy, American Greetings

Victoria Pacino is the Manager of Social Media and Content Strategy at American Greetings, where she works across both the American Greetings and Papyrus brands. With 12 years of experience in brand management, she specializes in building engaging digital campaigns and driving brand... Read More →

Adriana Tescut

Director Brand Marketing, American Greetings & Papyrus

Adriana is a brand marketing and social media leader with over a decade of experience spanning data, strategy, and storytelling. She has spent the past 11 years at American Greetings, where she has evolved from a foundation in business intelligence into leading brand and social marketing... Read More →

Vicky Barone

Founder/Creative Director, Barone & Co

Wednesday August 19, 2026 9:45am - 10:30am EDT
Mezzanine CD

Breakout Session, Full Conference

GCA Greeting Card Conference 2026

Victoria Pacino

Adriana Tescut

Vicky Barone

Get help with the event

GCA Greeting Card Conference 2026

Victoria Pacino

Adriana Tescut

Vicky Barone

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