About me
Daniel Collier is principal of Daniel Richards, a respected manufacturers’ representative group serving the gift and specialty retail industry. He also owns Archer Paper and The Merchant, giving him a unique perspective as both a wholesale sales representative and an independent retailer. With experience on both sides of the buying process, Daniel understands what makes products successful in today’s marketplace and values building lasting relationships with retailers and suppliers alike. He is passionate about helping distinctive brands grow, supporting independent retail, and connecting thoughtfully designed products with the stores and customers who will appreciate them most.
