Shannon is the Director of Merchandising, Paper for Barnes & Noble and Paper Source, where she oversees the buying strategies of a range of paper categories across both brands, including greeting cards. With more than 20 years in retail across multiple countries, she has built her career around developing thoughtful assortments, collaborating closely with creative and vendor partners, and keeping the customer at the center of the product experience.
Previously, Shannon was the Greeting Card Buyer during a pivotal period that included major strategic shifts at Barnes & Noble and the integration of Paper Source. She played a key role in evolving the greeting card business across both brands—refining assortments, strengthening global and domestic vendor relationships, and introducing differentiated product that resonates with a wide customer base. Today, she continues to champion the greeting card category as both a meaningful form of connection and a dynamic area for growth within both brands.
