GCA Conference 2026: Full Schedule

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11:30am EDT

Breakout Session 1: Show Up. Stand Out. Sell More.

Tuesday August 18, 2026 11:30am - 12:15pm EDT

Trade shows are a significant investment of time, money, and energy... but the real return comes from what happens before, during, and after the event. In this session, you'll learn practical strategies for attracting the right buyers, displaying products, creating meaningful connections, and following up effectively. We'll cover ways to maximize every aspect of your show experience, regardless of booth size or budget. Kate and Lindsay will also share some of their best hacks (and biggest flops) learned from exhibiting at over 50 trade shows combined. Leave with actionable ideas you can implement at your very next market!

Speakers

Kate Murray

Owner and Designer, Quick Brown Fox Letterpress

Kate Murray is the owner and designer and letterpress printer at Quick Brown Fox, a letterpress brand and retail shop in Saugerties, New York.

Lindsay Henry

Founder & Creative Director, Inklings Paperie

Lindsay Henry is the founder and creative director of Inklings, a stationery and lifestyle brand based in Plymouth, Michigan.

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Tuesday August 18, 2026 11:30am - 12:15pm EDT
Mezzanine ABC

Breakout Session, Mini Conference

11:30am EDT

Breakout Session 2: Who Will Sell Greeting Cards Tomorrow?

Tuesday August 18, 2026 11:30am - 12:15pm EDT

Mezzanine D

The greeting card industry relies on sales reps to drive growth, but finding the next generation of talent is becoming increasingly challenging. This panel will examine what's changing, what's working, and how publishers and sales organizations can adapt. From recruiting and compensation to hybrid roles and evolving expectations, attendees will gain practical insights for building a stronger, more sustainable sales network.

Speakers

Doris Webb

Tree Free Greetings

Doris Webb is a greeting card industry professional with more than 20 years of experience in sales, account management, and retail channel development. As part of the Tree-Free Greetings team, she works closely with sales representatives and retail partners to identify consumer trends... Read More →