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Wednesday, August 19
 

8:00am EDT

Breakfast
Wednesday August 19, 2026 8:00am - 8:30am EDT
Medallion Foyer
Wednesday August 19, 2026 8:00am - 8:30am EDT
Medallion Foyer
  Meal, Full Conference

8:30am EDT

Rethinking Your Business Model to Unlock Relevance, Margin, and Growth Across Your Supply Chain
Wednesday August 19, 2026 8:30am - 9:30am EDT
Medallion ABCD
This session challenges traditional thinking by exploring how companies can approach their business differently looking beyond individual components and instead at how paper, envelopes, print, and fulfillment work together as a system. Panelists will share how smarter decisions across these four core areas can drive efficiency, reduce costs, and better align with today’s retail demands. By rethinking how products are sourced, produced, packaged, and delivered, attendees will gain new ideas for protecting margins, improving flexibility, and finding fresh opportunities for growth.
Speakers
avatar for Kim Shannon

Kim Shannon

National Sales Manager, Neenah Paper
Kim Shannon is a National Sales Manager at Neenah Paper with over 20 years of experience driving growth and building strong client relationships. She works with greeting card publishers of all sizes—from major brands to independent companies—helping them identify opportunities... Read More →
avatar for Sue Charlier

Sue Charlier

Greeting Card and Stationery Specialist, Leader Paper
Sue Charlier is an avid greeting card sender with more than 30 years’ experience in printing, paper, finishing, packaging, fulfillment, and envelopes.Throughout her career, she has partnered with greeting card publishers on product development, optimizing print and finishing operations... Read More →
avatar for Liz Richardson

Liz Richardson

Co-Founder, Indigo Ink
Liz Richardson is a co-founder and Co-CEO of Indigo Ink Digital Printing Inc., a full-service print shop located in Columbia, Md.   Liz, along with her husband and business partner, Matt, launched Indigo Ink in 2003, believing this new company could better serve quality driven clients... Read More →
GV

Gerard Vail

French and Finch Paper
Wednesday August 19, 2026 8:30am - 9:30am EDT
Medallion ABCD
  General Session, Full Conference

9:30am EDT

Break
Wednesday August 19, 2026 9:30am - 9:45am EDT
Medallion Foyer
Wednesday August 19, 2026 9:30am - 9:45am EDT
Medallion Foyer
  Break, Full Conference

9:45am EDT

Breakout Session 1: Social Media; Connecting with Authenticity
Wednesday August 19, 2026 9:45am - 10:30am EDT
Mezzanine ABC
Session information TBD
Speakers
avatar for Victoria Pacino

Victoria Pacino

Manager Social Media & Content Strategy, American Greetings
Victoria Pacino is the Manager of Social Media and Content Strategy at American Greetings, where she works across both the American Greetings and Papyrus brands. With 12 years of experience in brand management, she specializes in building engaging digital campaigns and driving brand... Read More →
avatar for Adriana Tescut

Adriana Tescut

Director Brand Marketing, American Greetings & Papyrus
Adriana is a brand marketing and social media leader with over a decade of experience spanning data, strategy, and storytelling. She has spent the past 11 years at American Greetings, where she has evolved from a foundation in business intelligence into leading brand and social marketing... Read More →
VB

Vicky Barone

Barone & Co

Wednesday August 19, 2026 9:45am - 10:30am EDT
Mezzanine ABC
  Breakout Session, Full Conference

9:45am EDT

Breakout Session 2: AI
Wednesday August 19, 2026 9:45am - 10:30am EDT
Mezzanine D
Session information TBD
Wednesday August 19, 2026 9:45am - 10:30am EDT
Mezzanine D
  Breakout Session, Full Conference

10:30am EDT

Break
Wednesday August 19, 2026 10:30am - 10:45am EDT
Medallion Foyer
Wednesday August 19, 2026 10:30am - 10:45am EDT
Medallion Foyer
  Break, Full Conference

10:45am EDT

Shop Talk: Small Group Discussions
Wednesday August 19, 2026 10:45am - 11:30am EDT
Medallion ABCD
Choose two discussion tables based on your interests and join a facilitated conversation with industry peers and experts. These interactive small-group sessions are designed to encourage idea sharing, practical learning, and meaningful connections.  
  • What Retailers Look For
  • Licensing Your Art & Brand
  • Copyrights, Trademarks & Protecting Your Work
  • Marketing & Outreach for Card Companies
  • Direct-to-Consumer Best Practices
  • When to Outsource & Add Help

Wednesday August 19, 2026 10:45am - 11:30am EDT
Medallion ABCD
  Breakout Session, Full Conference

11:30am EDT

Break
Wednesday August 19, 2026 11:30am - 11:45am EDT
Medallion Foyer
Wednesday August 19, 2026 11:30am - 11:45am EDT
Medallion Foyer
  Break, Full Conference

11:45am EDT

Lunch and Closing Keynote: Connection Starts With Us
Wednesday August 19, 2026 11:45am - 1:00pm EDT
Medallion ABCD
A look at how the greeting card industry can foster stronger communities through the simple, powerful act of sending greeting cards. This session highlights the real-world impact of connection and reminds us why the work we do matters every day.
Speakers
avatar for Jory Kate Haslett

Jory Kate Haslett

Leanin' Tree
Jory Kate Haslett is the Senior Product Manager at Leanin' Tree, where she has spent more than 15 years developing greeting card and gift collections that connect with consumers in meaningful ways. A lifelong card sender, she still keeps a cherished box of cards received on her first... Read More →
Wednesday August 19, 2026 11:45am - 1:00pm EDT
Medallion ABCD
  General Session, Full Conference

2:00pm EDT

Optional Activity: Kentucky Derby Tour
Wednesday August 19, 2026 2:00pm - 5:00pm EDT
Book your own ticket here for the 2:30pm time slot. We’ll meet in the lobby at 2pm to head over together! If you buy a ticket, email [email protected] so we can make sure you get the information about the day of.
Speakers
avatar for Doris Webb

Doris Webb

Tree Free Greetings
Doris Webb is a greeting card industry professional with more than 20 years of experience in sales, account management, and retail channel development. As part of the Tree-Free Greetings team, she works closely with sales representatives and retail partners to identify consumer trends... Read More →
Wednesday August 19, 2026 2:00pm - 5:00pm EDT
 

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Medallion ABCD
Medallion Foyer
Mezzanine ABC
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