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Tuesday, August 18
 

8:00am EDT

Breakfast
Tuesday August 18, 2026 8:00am - 8:30am EDT
Medallion Foyer
Tuesday August 18, 2026 8:00am - 8:30am EDT
Medallion Foyer
  Meal, Mini Conference

8:30am EDT

Retail Insights and Trends in the Greeting Card Market with Faire
Tuesday August 18, 2026 8:30am - 9:30am EDT
Medallion ABCD
Session information TBD
Speakers
avatar for Adrienne Taraborelli
avatar for Sara Becker

Sara Becker

Customer Marketing Lead, Faire

Tuesday August 18, 2026 8:30am - 9:30am EDT
Medallion ABCD
  General Session, Mini Conference

9:30am EDT

Break
Tuesday August 18, 2026 9:30am - 9:45am EDT
Medallion Foyer
Tuesday August 18, 2026 9:30am - 9:45am EDT
Medallion Foyer
  Break, Mini Conference

9:45am EDT

Associate Speed Networking
Tuesday August 18, 2026 9:45am - 11:15am EDT
Medallion ABCD
Join our supplier members as they share their products and services and how they can help you.
Tuesday August 18, 2026 9:45am - 11:15am EDT
Medallion ABCD
  General Session, Mini Conference

11:15am EDT

Break
Tuesday August 18, 2026 11:15am - 11:30am EDT
Medallion Foyer
Tuesday August 18, 2026 11:15am - 11:30am EDT
Medallion Foyer
  Break, Mini Conference

11:30am EDT

Breakout Session 1: Show Up. Stand Out. Sell More.
Tuesday August 18, 2026 11:30am - 12:15pm EDT
Mezzanine AB
Trade shows are a significant investment of time, money, and energy... but the real return comes from what happens before, during, and after the event. In this session, you'll learn practical strategies for attracting the right buyers, displaying products, creating meaningful connections, and following up effectively. We'll cover ways to maximize every aspect of your show experience, regardless of booth size or budget. Kate and Lindsay will also share some of their best hacks (and biggest flops) learned from exhibiting at over 50 trade shows combined. Leave with actionable ideas you can implement at your very next market!
Speakers
avatar for Kate Murray

Kate Murray

Owner and Designer, Quick Brown Fox Letterpress
Kate Murray is the owner and designer and letterpress printer at Quick Brown Fox, a letterpress brand and retail shop in Saugerties, New York.
avatar for Lindsay Henry

Lindsay Henry

Founder & Creative Director, Inklings Paperie
Lindsay Henry is the founder and creative director of Inklings, a stationery and lifestyle brand based in Plymouth, Michigan.




... Read More →
Tuesday August 18, 2026 11:30am - 12:15pm EDT
Mezzanine AB
  Breakout Session, Mini Conference

11:30am EDT

Breakout Session 2: Who Will Sell Greeting Cards Tomorrow?
Tuesday August 18, 2026 11:30am - 12:15pm EDT
Mezzanine CD
The greeting card industry relies on sales reps to drive growth, but finding the next generation of talent is becoming increasingly challenging. This panel will examine what's changing, what's working, and how publishers and sales organizations can adapt. From recruiting and compensation to hybrid roles and evolving expectations, attendees will gain practical insights for building a stronger, more sustainable sales network.
Speakers
avatar for Tom Shoaf

Tom Shoaf

Founder, Biely & Shoaf

avatar for Brad Woods

Brad Woods

Maginating
Maginating champions childlikeness to empower others to embrace and express their innate childlike qualities. We endeavor to advocate for qualities like joy, innocence, make-believe, whimsy, kindness, and a dash of silliness, and have been pursuing this goal since 2008 with award-winning... Read More →
avatar for Lisa Engler

Lisa Engler

Avanti Press
Lisa Engler is Vice President of Product Planning & Partnerships at Avanti Press in Detroit, Michigan. After more than 34 years in the greeting card industry, she still loves the people, the creativity, and the relationships that make it so special. She proudly served as the 2025... Read More →
VH

Vanessa Harnik

Notes & Queries

Tuesday August 18, 2026 11:30am - 12:15pm EDT
Mezzanine CD
  Breakout Session, Mini Conference

12:15pm EDT

End of Mini Conference
Tuesday August 18, 2026 12:15pm - 12:15pm EDT
TBA
Tuesday August 18, 2026 12:15pm - 12:15pm EDT
TBA
  Break

12:15pm EDT

Lunch and Annual Business Meeting
Tuesday August 18, 2026 12:15pm - 1:45pm EDT
Medallion ABCD
Join Mary Beth Sibert, President of GCA, for an overview on the last year and updates on GCA.
Speakers
avatar for Mary Beth Sibert

Mary Beth Sibert

Director, Brand Management and Artist Relations, American Greetings
Mary Beth Sibert has 30+ years of Industry experience that spans Creative, Product Development, Brand Building and Licensing. “I cannot image a better career choice. Spending my days surrounded by talented creatives, creating product that brings happiness to others, and working... Read More →
Tuesday August 18, 2026 12:15pm - 1:45pm EDT
Medallion ABCD
  Meal, Full Conference

1:45pm EDT

Break
Tuesday August 18, 2026 1:45pm - 2:00pm EDT
Medallion Foyer
Tuesday August 18, 2026 1:45pm - 2:00pm EDT
Medallion Foyer
  Break, Full Conference

2:00pm EDT

The Retailer's Perspective: Buying, Merchandising, Trends & Opportunities in Greeting Cards
Tuesday August 18, 2026 2:00pm - 3:00pm EDT
Medallion ABCD

Speakers
avatar for Erica Kirkland

Erica Kirkland

Publisher & Editor, Giftbeat
With two highly-respected, self-published titles for independent lifestyle retailers, Erica Kirkland is forging her own path in the market as an unabashed champion and advocate for small store owners. With InStore Magazine for Canadian store owners and Giftbeat for U.S. retailers... Read More →
avatar for Kate Murray

Kate Murray

Owner and Designer, Quick Brown Fox Letterpress
Kate Murray is the owner and designer and letterpress printer at Quick Brown Fox, a letterpress brand and retail shop in Saugerties, New York.
avatar for Dan Collier

Dan Collier

Daniel Richards
Daniel Collier is principal of Daniel Richards, a respected manufacturers’ representative group serving the gift and specialty retail industry. He also owns Archer Paper and The Merchant, giving him a unique perspective as both a wholesale sales representative and an independent... Read More →
avatar for Shannon Kang

Shannon Kang

Director of Merchandising, Paper, Barnes & Noble
Shannon is the Director of Merchandising, Paper for Barnes & Noble and Paper Source, where she oversees the buying strategies of a range of paper categories across both brands, including greeting cards. With more than 20 years in retail across multiple countries, she has built her... Read More →
Tuesday August 18, 2026 2:00pm - 3:00pm EDT
Medallion ABCD
  General Session, Full Conference

3:00pm EDT

Break
Tuesday August 18, 2026 3:00pm - 3:15pm EDT
Medallion Foyer
Tuesday August 18, 2026 3:00pm - 3:15pm EDT
Medallion Foyer
  Break, Full Conference

3:15pm EDT

Breakout Session 1: Faire Shop Hot Seat
Tuesday August 18, 2026 3:15pm - 4:00pm EDT
Mezzanine AB

Speakers
avatar for Adrienne Taraborelli
avatar for Sara Becker

Sara Becker

Customer Marketing Lead, Faire

avatar for Lindsay Henry

Lindsay Henry

Founder & Creative Director, Inklings Paperie
Lindsay Henry is the founder and creative director of Inklings, a stationery and lifestyle brand based in Plymouth, Michigan.




... Read More →
Tuesday August 18, 2026 3:15pm - 4:00pm EDT
Mezzanine AB
  Breakout Session, Full Conference

3:15pm EDT

Breakout Session 2: The Handwritten Edge: Winning With AI
Tuesday August 18, 2026 3:15pm - 4:00pm EDT
Mezzanine CD
AI will never sign a card. It can help you run the business behind one. This session gives every card maker, from solopreneur to enterprise team, a practical path for putting AI to work on outreach, operations, and customer relationships while your creative voice stays fully human. You will leave knowing where you stand on the AI maturity journey, how to teach AI your authentic voice, and three prompts to try this week.
Speakers
avatar for Martin J King

Martin J King

Founder & CEO, AI-X
Marty King is the Founder and CEO of AI-X, where he helps organizations turn the promise of artificial intelligence into practical business results. A seasoned entrepreneur and strategic advisor with more than 30 years of experience, Marty has built, scaled and successfully exited... Read More →
Tuesday August 18, 2026 3:15pm - 4:00pm EDT
Mezzanine CD
  Breakout Session, Full Conference

4:00pm EDT

Break
Tuesday August 18, 2026 4:00pm - 4:15pm EDT
Medallion Foyer
Tuesday August 18, 2026 4:00pm - 4:15pm EDT
Medallion Foyer
  Break, Full Conference

4:15pm EDT

Building a Scroll-Stopping Brand: Launching and Growing on Social Media
Tuesday August 18, 2026 4:15pm - 5:00pm EDT
Medallion ABCD
In a crowded digital world, attention is the most valuable currency. This session breaks down what it actually takes to build a brand people stop for, engage with, and remember on social media.

Through real-world examples and actionable insights, this session will provide practical strategies for launching, growing, and evolving a social media presence that not only captures attention — but keeps it.

Whether you’re building a brand from scratch or refining an existing strategy, you’ll leave with ideas you can immediately apply to create content that resonates and stands out.

This session will be lead by American Greetings.
Speakers
avatar for Adriana Tescut

Adriana Tescut

Director Brand Marketing, American Greetings & Papyrus
Adriana is a brand marketing and social media leader with over a decade of experience spanning data, strategy, and storytelling. She has spent the past 11 years at American Greetings, where she has evolved from a foundation in business intelligence into leading brand and social marketing... Read More →
avatar for Victoria Pacino

Victoria Pacino

Manager Social Media & Content Strategy, American Greetings
Victoria Pacino is the Manager of Social Media and Content Strategy at American Greetings, where she works across both the American Greetings and Papyrus brands. With 12 years of experience in brand management, she specializes in building engaging digital campaigns and driving brand... Read More →
Tuesday August 18, 2026 4:15pm - 5:00pm EDT
Medallion ABCD
  General Session, Full Conference

6:30pm EDT

Dine Around Dinners
Tuesday August 18, 2026 6:30pm - 8:30pm EDT
You'll be assigned a random dinner group at various restaurants throughout the Louisville area.
Tuesday August 18, 2026 6:30pm - 8:30pm EDT
  Meal, Full Conference
 

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