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Venue: Medallion ABCD clear filter
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Tuesday, August 18
 

8:30am EDT

Retail Insights and Trends in the Greeting Card Market with Faire
Tuesday August 18, 2026 8:30am - 9:30am EDT
Medallion ABCD
Session information TBD
Speakers
avatar for Adrienne Taraborelli
avatar for Sara Becker

Sara Becker

Customer Marketing Lead, Faire

Tuesday August 18, 2026 8:30am - 9:30am EDT
Medallion ABCD
  General Session, Mini Conference

9:45am EDT

Associate Speed Networking
Tuesday August 18, 2026 9:45am - 11:15am EDT
Medallion ABCD
Join our supplier members as they share their products and services and how they can help you.
Tuesday August 18, 2026 9:45am - 11:15am EDT
Medallion ABCD
  General Session, Mini Conference

12:15pm EDT

Lunch and Annual Business Meeting
Tuesday August 18, 2026 12:15pm - 1:45pm EDT
Medallion ABCD
Join Mary Beth Sibert, President of GCA, for an overview on the last year and updates on GCA.
Speakers
avatar for Mary Beth Sibert

Mary Beth Sibert

Director, Brand Management and Artist Relations, American Greetings
Mary Beth Sibert has 30+ years of Industry experience that spans Creative, Product Development, Brand Building and Licensing. “I cannot image a better career choice. Spending my days surrounded by talented creatives, creating product that brings happiness to others, and working... Read More →
Tuesday August 18, 2026 12:15pm - 1:45pm EDT
Medallion ABCD
  Meal, Full Conference

2:00pm EDT

The Retailer's Perspective: Buying, Merchandising, Trends & Opportunities in Greeting Cards
Tuesday August 18, 2026 2:00pm - 3:00pm EDT
Medallion ABCD

Speakers
avatar for Erica Kirkland

Erica Kirkland

Publisher & Editor, Giftbeat
With two highly-respected, self-published titles for independent lifestyle retailers, Erica Kirkland is forging her own path in the market as an unabashed champion and advocate for small store owners. With InStore Magazine for Canadian store owners and Giftbeat for U.S. retailers... Read More →
avatar for Kate Murray

Kate Murray

Owner and Designer, Quick Brown Fox Letterpress
Kate Murray is the owner and designer and letterpress printer at Quick Brown Fox, a letterpress brand and retail shop in Saugerties, New York.
avatar for Dan Collier

Dan Collier

Daniel Richards
Daniel Collier is principal of Daniel Richards, a respected manufacturers’ representative group serving the gift and specialty retail industry. He also owns Archer Paper and The Merchant, giving him a unique perspective as both a wholesale sales representative and an independent... Read More →
avatar for Shannon Kang

Shannon Kang

Director of Merchandising, Paper, Barnes & Noble
Shannon is the Director of Merchandising, Paper for Barnes & Noble and Paper Source, where she oversees the buying strategies of a range of paper categories across both brands, including greeting cards. With more than 20 years in retail across multiple countries, she has built her... Read More →
Tuesday August 18, 2026 2:00pm - 3:00pm EDT
Medallion ABCD
  General Session, Full Conference

4:15pm EDT

Building a Scroll-Stopping Brand: Launching and Growing on Social Media
Tuesday August 18, 2026 4:15pm - 5:00pm EDT
Medallion ABCD
In a crowded digital world, attention is the most valuable currency. This session breaks down what it actually takes to build a brand people stop for, engage with, and remember on social media.

Through real-world examples and actionable insights, this session will provide practical strategies for launching, growing, and evolving a social media presence that not only captures attention — but keeps it.

Whether you’re building a brand from scratch or refining an existing strategy, you’ll leave with ideas you can immediately apply to create content that resonates and stands out.

This session will be lead by American Greetings.
Speakers
avatar for Adriana Tescut

Adriana Tescut

Director Brand Marketing, American Greetings & Papyrus
Adriana is a brand marketing and social media leader with over a decade of experience spanning data, strategy, and storytelling. She has spent the past 11 years at American Greetings, where she has evolved from a foundation in business intelligence into leading brand and social marketing... Read More →
avatar for Victoria Pacino

Victoria Pacino

Manager Social Media & Content Strategy, American Greetings
Victoria Pacino is the Manager of Social Media and Content Strategy at American Greetings, where she works across both the American Greetings and Papyrus brands. With 12 years of experience in brand management, she specializes in building engaging digital campaigns and driving brand... Read More →
Tuesday August 18, 2026 4:15pm - 5:00pm EDT
Medallion ABCD
  General Session, Full Conference
 

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