GCA Conference 2026: Full Schedule

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11:30am EDT

Breakout Session 2: Who Will Sell Greeting Cards Tomorrow?

Tuesday August 18, 2026 11:30am - 12:15pm EDT

The greeting card industry relies on sales reps to drive growth, but finding the next generation of talent is becoming increasingly challenging. This panel will examine what's changing, what's working, and how publishers and sales organizations can adapt. From recruiting and compensation to hybrid roles and evolving expectations, attendees will gain practical insights for building a stronger, more sustainable sales network.

Speakers

Doris Webb

Tree Free Greetings

Doris Webb is a greeting card industry professional with more than 20 years of experience in sales, account management, and retail channel development. As part of the Tree-Free Greetings team, she works closely with sales representatives and retail partners to identify consumer trends... Read More →

Breakout Session, Mini Conference

3:15pm EDT

Breakout Session 2: Faire

Tuesday August 18, 2026 3:15pm - 4:00pm EDT

Mezzanine D

Session information TBD

Tuesday August 18, 2026 3:15pm - 4:00pm EDT
Mezzanine D

Breakout Session, Full Conference

GCA Conference 2026

11:30am EDT

Doris Webb

Brad Woods

Lisa Engler

Vanessa Harnik

3:15pm EDT

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