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Type: Breakout Session clear filter
Tuesday, August 18
 

11:30am EDT

Breakout Session 1: Show Up. Stand Out. Sell More.
Tuesday August 18, 2026 11:30am - 12:15pm EDT
Mezzanine ABC
Trade shows are a significant investment of time, money, and energy... but the real return comes from what happens before, during, and after the event. In this session, you'll learn practical strategies for attracting the right buyers, displaying products, creating meaningful connections, and following up effectively. We'll cover ways to maximize every aspect of your show experience, regardless of booth size or budget. Kate and Lindsay will also share some of their best hacks (and biggest flops) learned from exhibiting at over 50 trade shows combined. Leave with actionable ideas you can implement at your very next market!
Speakers
avatar for Kate Murray

Kate Murray

Owner and Designer, Quick Brown Fox Letterpress
Kate Murray is the owner and designer and letterpress printer at Quick Brown Fox, a letterpress brand and retail shop in Saugerties, New York.
avatar for Lindsay Henry

Lindsay Henry

Founder & Creative Director, Inklings Paperie
Lindsay Henry is the founder and creative director of Inklings, a stationery and lifestyle brand based in Plymouth, Michigan.




... Read More →
Tuesday August 18, 2026 11:30am - 12:15pm EDT
Mezzanine ABC
  Breakout Session, Mini Conference

11:30am EDT

Breakout Session 2: Who Will Sell Greeting Cards Tomorrow?
Tuesday August 18, 2026 11:30am - 12:15pm EDT
Mezzanine D
The greeting card industry relies on sales reps to drive growth, but finding the next generation of talent is becoming increasingly challenging. This panel will examine what's changing, what's working, and how publishers and sales organizations can adapt. From recruiting and compensation to hybrid roles and evolving expectations, attendees will gain practical insights for building a stronger, more sustainable sales network.
Speakers
avatar for Doris Webb

Doris Webb

Tree Free Greetings
Doris Webb is a greeting card industry professional with more than 20 years of experience in sales, account management, and retail channel development. As part of the Tree-Free Greetings team, she works closely with sales representatives and retail partners to identify consumer trends... Read More →
BW

Brad Woods

Maginating

LE

Lisa Engler

Avanti Press

VH

Vanessa Harnik

Notes & Queries

Tuesday August 18, 2026 11:30am - 12:15pm EDT
Mezzanine D
  Breakout Session, Mini Conference

3:15pm EDT

Breakout Session 1: Faire
Tuesday August 18, 2026 3:15pm - 4:00pm EDT
Mezzanine ABC
Session information TBD
Tuesday August 18, 2026 3:15pm - 4:00pm EDT
Mezzanine ABC
  Breakout Session, Full Conference

3:15pm EDT

Breakout Session 2: Faire
Tuesday August 18, 2026 3:15pm - 4:00pm EDT
Mezzanine D
Session information TBD
Tuesday August 18, 2026 3:15pm - 4:00pm EDT
Mezzanine D
  Breakout Session, Full Conference
 
Wednesday, August 19
 

9:45am EDT

Breakout Session 1: Social Media; Connecting with Authenticity
Wednesday August 19, 2026 9:45am - 10:30am EDT
Mezzanine ABC
Session information TBD
Speakers
avatar for Victoria Pacino

Victoria Pacino

Manager Social Media & Content Strategy, American Greetings
Victoria Pacino is the Manager of Social Media and Content Strategy at American Greetings, where she works across both the American Greetings and Papyrus brands. With 12 years of experience in brand management, she specializes in building engaging digital campaigns and driving brand... Read More →
avatar for Adriana Tescut

Adriana Tescut

Director Brand Marketing, American Greetings & Papyrus
Adriana is a brand marketing and social media leader with over a decade of experience spanning data, strategy, and storytelling. She has spent the past 11 years at American Greetings, where she has evolved from a foundation in business intelligence into leading brand and social marketing... Read More →
VB

Vicky Barone

Barone & Co

Wednesday August 19, 2026 9:45am - 10:30am EDT
Mezzanine ABC
  Breakout Session, Full Conference

9:45am EDT

Breakout Session 2: AI
Wednesday August 19, 2026 9:45am - 10:30am EDT
Mezzanine D
Session information TBD
Wednesday August 19, 2026 9:45am - 10:30am EDT
Mezzanine D
  Breakout Session, Full Conference

10:45am EDT

Shop Talk: Small Group Discussions
Wednesday August 19, 2026 10:45am - 11:30am EDT
Medallion ABCD
Choose two discussion tables based on your interests and join a facilitated conversation with industry peers and experts. These interactive small-group sessions are designed to encourage idea sharing, practical learning, and meaningful connections.  
  • What Retailers Look For
  • Licensing Your Art & Brand
  • Copyrights, Trademarks & Protecting Your Work
  • Marketing & Outreach for Card Companies
  • Direct-to-Consumer Best Practices
  • When to Outsource & Add Help

Wednesday August 19, 2026 10:45am - 11:30am EDT
Medallion ABCD
  Breakout Session, Full Conference
 

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