GCA Conference 2026: Full Schedule

11:30am EDT

Breakout Session 2: Who Will Sell Greeting Cards Tomorrow?

Tuesday August 18, 2026 11:30am - 12:15pm EDT

The greeting card industry relies on sales reps to drive growth, but finding the next generation of talent is becoming increasingly challenging. This panel will examine what's changing, what's working, and how publishers and sales organizations can adapt. From recruiting and compensation to hybrid roles and evolving expectations, attendees will gain practical insights for building a stronger, more sustainable sales network.

Speakers

Doris Webb

Tree Free Greetings

Doris Webb is a greeting card industry professional with more than 20 years of experience in sales, account management, and retail channel development. As part of the Tree-Free Greetings team, she works closely with sales representatives and retail partners to identify consumer trends... Read More →