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Monday, August 17
 

10:30am EDT

Registration Open
Monday August 17, 2026 10:30am - 4:00pm EDT
Monday August 17, 2026 10:30am - 4:00pm EDT
Medallion Foyer

1:30pm EDT

First Time Attendee MeetUp
Monday August 17, 2026 1:30pm - 2:00pm EDT
Monday August 17, 2026 1:30pm - 2:00pm EDT
TBD

2:00pm EDT

Opening Remarks & Keynote
Monday August 17, 2026 2:00pm - 3:00pm EDT
Monday August 17, 2026 2:00pm - 3:00pm EDT
Medallion ABCD

3:00pm EDT

A Data Dive into Current and Future Market Trends
Monday August 17, 2026 3:00pm - 4:30pm EDT
Join Erica Kirkland, the publisher and editor of Giftbeat, as she guides an open discussion on current and future trends impacting the greeting card industry. Look forward to a deep dive into the present market along with predictions of the future of this category among independent gift retailers. Attendees will have the chance to ask Erica any question they would like regarding Giftbeat, current...
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Speakers
avatar for Erica Kirkland

Erica Kirkland

Publisher & Editor, Giftbeat
With two highly-respected, self-published titles for independent lifestyle retailers, Erica Kirkland is forging her own path in the market as an unabashed champion and advocate for small store owners. With InStore Magazine for Canadian store owners and Giftbeat for U.S. retailers... Read More →
Monday August 17, 2026 3:00pm - 4:30pm EDT
Medallion ABCD

6:30pm EDT

Louie Award Dinner & Winner Ceremony
Monday August 17, 2026 6:30pm - 10:00pm EDT
Join the Louie Committee as we announce and celebrate the winners of this year's Louie Awards! Dress your best, grab a drink, and have some fun with fellow paper people.
Monday August 17, 2026 6:30pm - 10:00pm EDT
Medallion ABCD
 
Tuesday, August 18
 

8:00am EDT

Breakfast
Tuesday August 18, 2026 8:00am - 8:30am EDT
Tuesday August 18, 2026 8:00am - 8:30am EDT
Medallion Foyer

8:30am EDT

Retail Insights and Trends in the Greeting Card Market with Faire
Tuesday August 18, 2026 8:30am - 9:30am EDT
Session information TBD
Speakers
avatar for Sara Becker

Sara Becker

Customer Marketing Lead, Faire

Tuesday August 18, 2026 8:30am - 9:30am EDT
Medallion ABCD

9:30am EDT

Break
Tuesday August 18, 2026 9:30am - 9:45am EDT
Tuesday August 18, 2026 9:30am - 9:45am EDT
Medallion Foyer

9:45am EDT

Associate Speed Networking
Tuesday August 18, 2026 9:45am - 11:15am EDT
Join our supplier members as they share their products and services and how they can help you.
Tuesday August 18, 2026 9:45am - 11:15am EDT
Medallion ABCD

11:15am EDT

Break
Tuesday August 18, 2026 11:15am - 11:30am EDT
Tuesday August 18, 2026 11:15am - 11:30am EDT
Medallion Foyer

11:30am EDT

Breakout Session 1: Making the Most of Tradeshow Investment
Tuesday August 18, 2026 11:30am - 12:15pm EDT
Session information TBD
Tuesday August 18, 2026 11:30am - 12:15pm EDT
Mezzanine ABC

11:30am EDT

Breakout Session 2: Sales Reps
Tuesday August 18, 2026 11:30am - 12:15pm EDT
Session information TBD
Tuesday August 18, 2026 11:30am - 12:15pm EDT
Mezzanine D

12:15pm EDT

End of Mini Conference
Tuesday August 18, 2026 12:15pm - 12:15pm EDT
Tuesday August 18, 2026 12:15pm - 12:15pm EDT
TBA

12:15pm EDT

Lunch and Annual Business Meeting
Tuesday August 18, 2026 12:15pm - 1:45pm EDT
Join Mary Beth Sibert, President of GCA, for an overview on the last year and updates on GCA.
Speakers
Tuesday August 18, 2026 12:15pm - 1:45pm EDT
Medallion ABCD

1:45pm EDT

Break
Tuesday August 18, 2026 1:45pm - 2:00pm EDT
Tuesday August 18, 2026 1:45pm - 2:00pm EDT
Medallion Foyer

2:00pm EDT

Retailer Panel
Tuesday August 18, 2026 2:00pm - 3:00pm EDT
Speakers
avatar for Shannon Kang

Shannon Kang

Director of Merchandising, Paper, Barnes & Noble
Shannon is the Director of Merchandising, Paper for Barnes & Noble and Paper Source, where she oversees the buying strategies of a range of paper categories across both brands, including greeting cards. With more than 20 years in retail across multiple countries, she has built her... Read More →
Tuesday August 18, 2026 2:00pm - 3:00pm EDT
Medallion ABCD

3:00pm EDT

Break
Tuesday August 18, 2026 3:00pm - 3:15pm EDT
Tuesday August 18, 2026 3:00pm - 3:15pm EDT
Medallion Foyer

3:15pm EDT

Breakout Session 1: Faire
Tuesday August 18, 2026 3:15pm - 4:00pm EDT
Session information TBD
Tuesday August 18, 2026 3:15pm - 4:00pm EDT
Mezzanine ABC

3:15pm EDT

Breakout Session 2: Faire
Tuesday August 18, 2026 3:15pm - 4:00pm EDT
Session information TBD
Tuesday August 18, 2026 3:15pm - 4:00pm EDT
Mezzanine D

4:00pm EDT

Break
Tuesday August 18, 2026 4:00pm - 4:15pm EDT
Tuesday August 18, 2026 4:00pm - 4:15pm EDT
Medallion Foyer

4:15pm EDT

Building a Scroll-Stopping Brand: Launching and Growing on Social Media
Tuesday August 18, 2026 4:15pm - 5:00pm EDT
In a crowded digital world, attention is the most valuable currency. This session breaks down what it actually takes to build a brand people stop for, engage with, and remember on social media.Through real-world examples and actionable insights, this session will provide practical strategies for launching, growing, and evolving a social media presence that not only captures attention — but keeps...
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Speakers
AT

Adriana Tescut

Director Brand Marketing, American Greetings & Papyrus

avatar for Victoria Pacino

Victoria Pacino

Manager Social Media & Content Strategy, American Greetings
Victoria Pacino is the Manager of Social Media and Content Strategy at American Greetings, where she works across both the American Greetings and Papyrus brands. With 12 years of experience in brand management, she specializes in building engaging digital campaigns and driving brand... Read More →
Tuesday August 18, 2026 4:15pm - 5:00pm EDT
Medallion ABCD

6:30pm EDT

Dine Around Dinners
Tuesday August 18, 2026 6:30pm - 8:30pm EDT
You'll be assigned a random dinner group at various restaurants throughout the Louisville area.
Tuesday August 18, 2026 6:30pm - 8:30pm EDT
TBD
 
Wednesday, August 19
 

8:00am EDT

Breakfast
Wednesday August 19, 2026 8:00am - 8:30am EDT
Wednesday August 19, 2026 8:00am - 8:30am EDT
Medallion Foyer

8:30am EDT

General Session
Wednesday August 19, 2026 8:30am - 9:30am EDT
Session information TBD
Wednesday August 19, 2026 8:30am - 9:30am EDT
Medallion ABCD

9:30am EDT

Break
Wednesday August 19, 2026 9:30am - 9:45am EDT
Wednesday August 19, 2026 9:30am - 9:45am EDT
Medallion Foyer

9:45am EDT

Breakout Session 1: Social Media and Email Marketing
Wednesday August 19, 2026 9:45am - 10:30am EDT
Session information TBD
Wednesday August 19, 2026 9:45am - 10:30am EDT
Mezzanine ABC

9:45am EDT

Breakout Session 2:
Wednesday August 19, 2026 9:45am - 10:30am EDT
Session information TBD
Wednesday August 19, 2026 9:45am - 10:30am EDT
Mezzanine D

10:30am EDT

Break
Wednesday August 19, 2026 10:30am - 10:45am EDT
Wednesday August 19, 2026 10:30am - 10:45am EDT
Medallion Foyer

10:45am EDT

Breakout Session 1: Ask the Expert Tables
Wednesday August 19, 2026 10:45am - 11:30am EDT
Session information TBD
Wednesday August 19, 2026 10:45am - 11:30am EDT
Mezzanine ABC

10:45am EDT

Breakout Session 2:
Wednesday August 19, 2026 10:45am - 11:30am EDT
Session information TBD
Wednesday August 19, 2026 10:45am - 11:30am EDT
Mezzanine D

11:30am EDT

Break
Wednesday August 19, 2026 11:30am - 11:45am EDT
Wednesday August 19, 2026 11:30am - 11:45am EDT
Medallion Foyer

11:45am EDT

Lunch and Closing Keynote
Wednesday August 19, 2026 11:45am - 1:00pm EDT
Session information TBD
Wednesday August 19, 2026 11:45am - 1:00pm EDT
Medallion ABCD
 
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